Staying in touch with what the U.S. carriers want...

Alltel:

· The use of the word ‘free’ in SMS campaign advertising is not permitted at this time by Alltel.

· Alltel’s holiday provisioning freeze schedule is still pending release from the carrier. Stay tuned.

· Daily/Weekly Subscriptions will no longer be supported by Alltel. Any subscription based programs must be billed on a monthly basis. Programs that are currently running will be grandfathered in. With the exception that any additional programs submitted will follow the new guidelines.

· Going forward, Alltel’s monthly price point cap is $9.99 (For Premium SMS USA services).

at&t Mobility (formerly Cingular O/B):

· AT&T will have holiday provisioning freezes between 11/20/2007 – 11/25/2007 and 12/24/2007 – 01/03/2009

Cellular One:

· Cellular One will have holiday approval and provisioning freeze over the dates of 11/26/2007 – 11/30/2007 and 12/24/2007 – 01/02/2008.

Sprint/Nextel/Boost:

· Boost is not accepting weekly campaigns at this time, only daily or monthly.

· Chat is being regulated at a $0.99 per message rate, higher price points are not currently being approved by the carrier.

· Daily subscriptions will not be approved at a tariff higher than $0.99/day ($30/month) moving forward.

· Per Sprint, any campaign submissions which are controversial or political in nature should call this out in the program overview/description

· Video downloads are being reviewed and approved on a case-by-case basis. The maximum size for Sprint approval consideration is 100kb

· All standard rate binary content is being reviewed for approval on a case-by-case basis. Please note, the likelihood of approval is slim.

· Holiday provisioning freezes will begin 11/21/2007 – 11/25/2007, other freezes will be 12/23/2007 – 01/02/2008 and 01/20/2008 – 01/21/2008.

T-Mobile:

· All promotional websites (whether staging or live) must have the look and feel of a website in production at the time of carrier review for approval.

· Reminder: T-Mobile does not support short codes longer than 5-6 digits at this time.

· T-Mobile holiday provisioning timelines may double during the holidays, however, there are no set freezes at this time.

US Cellular:

· No Updates at This Time

Verizon:

· Verizon will have holiday provisioning freezes on the following dates 11/21/2007 – 11/23/2007, 12/24/2007 – 12/26/2007, & 12/31/2007 – 01/02/2008.

Virgin:

· Virgin does not support short codes longer than 5-6 digits at this time

· Virgin will have holiday freezes for approval and provisioning on the following dates 11/28/2007 – 12/03/2007 and 12/24/2007 – 01/02/2008.

Highlights:

· Reminder: All promotional websites must for Premium SMS USA must be MMA compliant and meet carrier specific guidelines prior to submission for approval. We have seen an increase in the number of carrier rejections across the board for this reason.