Legal Issues
You must ensure that each User receiving Premium SMS Text Messages has "Opted-In" for receiving Premium SMS Text Messages. You must also ensure, that the User can easily "Opt-Out" of such a service as well.
Best Implementation
Users need to initially send an SMS Text Message into a Short Code "Send-In" number. (For sending in this SMS Text Message, the User will pay their normal text messaging price). This confirms a user has "Opted-In" for the service you are offering. With a User's consent, if you are running a subscription service, you are then entitled to keep on sending Premium SMS Text Messages to that User, as long as the User can somehow "Opt-Out" of the service at any stage. At a minimum the user must be able to "Opt-Out" by sending an SMS Text Message "Opting-Out" of your service or emailing your customer support address or, in certain cases, calling your live customer support toll free number.
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