One of the great success stories in the mobile commerce and advertising space has been the success of SMS interactive TV voting via Premium SMS. The text-to-vote category was one of the first places mobile marketing began to take shape in the European market, and in the United States, the success of mobile Premium SMS voting has created a great deal of excitement about the ability to connect with consumers via their mobile phones. American Idol alone said it had more than 600 million votes for contestants in its sixth season and more than 74 million on its season finale.
PSMS USA (Premium SMS USA).
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