Before launching a Premium SMS Service in the US, the following issues need to be understood, addressed and implemented:
* "Opt-In" and "Opt-Out" Nature of a Reverse Billing Service
* Premium SMS Users need to be on the correct Carrier
* Mobile Terminated versus Mobile Originated Reverse Billing
* Keyword or Short Code Approach?
* Incomplete Revenue Outpayments & Separate Accounts
* Advertising & Pricing Issues with Premium SMS Services
* Billing Cycles and Contract Duration
* How to run a "Subscription" Premium SMS Service
* How to run a "Two-Way" Premium SMS Service
* 8-Bit Smart Messaging and Multi-Part SMS issues
* Technical Connection Issues and Limitations
* Codes of Practice
* Account Setup
* Service Level Agreement and Support
PSMS US (Premium SMS US).
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