All US carriers have adopted the MMA (Mobile Marketing Association) Consumer Best Practices Guidelines for Cross-Carrier Mobile SMS Services. Each carrier may also have additional unique requirements.
In addition, txtNation ensures that the USA SMS services that their client’s run comply with these Guidelines due to a comprehensive Campaign Administration review and audit process of each USA SMS service that goes live.
At a minimum, programs should be run in a manner that is consistent with the letter and spirit of the MMA Code of Conduct for Mobile Marketing.
The Guidelines are available at:
http://www.mmaglobal.com/bestpractices.pdf
Learn more at www.txtnation.com or visit our Knowledge Base at http://txtnation.com/sd/clients/knowledge_base/index.php
Learn more at mBILL. www.m-bill.net.
Wednesday, 20 August 2008
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