Migrate Your Existing Campaigns
Complete the Master Service Agreement and US PSMS Addendum.
Full payment of account set up, service and short code fees is required.
Provide letter or email to your account representative confirming shortcode(s) migrating to txtNation with current aggregator acceptance of migration.
You will receive notification once pre-provisioning of commercial code(s) is completed with an anticipated cut over
date.
If you are not ready to test application by the cutover date, the standard campaign provisioning process will apply.
Saturday, 29 December 2007
Continued.. Step to launching a US Premium SMS Campaign
Test your connection
Test your application using the provided test code, keyword and “Implementation Guidelines” document.
For US PSMS your application and web site and URL should be tested and fully functional at time of submission to Sprint and Cingular and within four (4) weeks of campaign submission for all other carriers. US carriers require certification testing prior to launch.
For Canada PSMS your application and web site should be tested and fully functional within two (2) weeks of campaign submission.
Failure to meet these time frames may result in postponement of your campaign launch.
After you have received positive acknowledgement from the txtNation certification team that your campaign has been certified, you can launch your campaign.
Test your application using the provided test code, keyword and “Implementation Guidelines” document.
For US PSMS your application and web site and URL should be tested and fully functional at time of submission to Sprint and Cingular and within four (4) weeks of campaign submission for all other carriers. US carriers require certification testing prior to launch.
For Canada PSMS your application and web site should be tested and fully functional within two (2) weeks of campaign submission.
Failure to meet these time frames may result in postponement of your campaign launch.
After you have received positive acknowledgement from the txtNation certification team that your campaign has been certified, you can launch your campaign.
2 Steps To Interconnect With txtNation And Launch Your Campaign
Complete the txtNation Agreement and USA PSMS (Your chosen US Premium SMS services) Addendum.
Full payment of account set up, service and short code fees is required.
You will receive a welcome package confirming your account details and log on information for your order.
Procurement Tool
Download the relevant documentation for the product and interface you chose found in the technical guides.
If you obtained your shortcode(s) directly from Neustar be sure to include your Neustar ID. If you have questions contact your Account Manager.
Full payment of account set up, service and short code fees is required.
You will receive a welcome package confirming your account details and log on information for your order.
Procurement Tool
Download the relevant documentation for the product and interface you chose found in the technical guides.
If you obtained your shortcode(s) directly from Neustar be sure to include your Neustar ID. If you have questions contact your Account Manager.
Wednesday, 12 December 2007
"Opt-In" and "Opt-Out" Nature of a Premium SMS Service in the US
Legal Issues
You must ensure that each User receiving Premium SMS Text Messages has "Opted-In" for receiving Premium SMS Text Messages. You must also ensure, that the User can easily "Opt-Out" of such a service as well.
Best Implementation
Users need to initially send an SMS Text Message into a Short Code "Send-In" number. (For sending in this SMS Text Message, the User will pay their normal text messaging price). This confirms a user has "Opted-In" for the service you are offering. With a User's consent, if you are running a subscription service, you are then entitled to keep on sending Premium SMS Text Messages to that User, as long as the User can somehow "Opt-Out" of the service at any stage. At a minimum the user must be able to "Opt-Out" by sending an SMS Text Message "Opting-Out" of your service or emailing your customer support address or, in certain cases, calling your live customer support toll free number.
You must ensure that each User receiving Premium SMS Text Messages has "Opted-In" for receiving Premium SMS Text Messages. You must also ensure, that the User can easily "Opt-Out" of such a service as well.
Best Implementation
Users need to initially send an SMS Text Message into a Short Code "Send-In" number. (For sending in this SMS Text Message, the User will pay their normal text messaging price). This confirms a user has "Opted-In" for the service you are offering. With a User's consent, if you are running a subscription service, you are then entitled to keep on sending Premium SMS Text Messages to that User, as long as the User can somehow "Opt-Out" of the service at any stage. At a minimum the user must be able to "Opt-Out" by sending an SMS Text Message "Opting-Out" of your service or emailing your customer support address or, in certain cases, calling your live customer support toll free number.
Steps to launching your Premium SMS service in the US
Before launching a Premium SMS Service in the US, the following issues need to be understood, addressed and implemented:
* "Opt-In" and "Opt-Out" Nature of a Reverse Billing Service
* Premium SMS Users need to be on the correct Carrier
* Mobile Terminated versus Mobile Originated Reverse Billing
* Keyword or Short Code Approach?
* Incomplete Revenue Outpayments & Separate Accounts
* Advertising & Pricing Issues with Premium SMS Services
* Billing Cycles and Contract Duration
* How to run a "Subscription" Premium SMS Service
* How to run a "Two-Way" Premium SMS Service
* 8-Bit Smart Messaging and Multi-Part SMS issues
* Technical Connection Issues and Limitations
* Codes of Practice
* Account Setup
* Service Level Agreement and Support
PSMS US (Premium SMS US).
* "Opt-In" and "Opt-Out" Nature of a Reverse Billing Service
* Premium SMS Users need to be on the correct Carrier
* Mobile Terminated versus Mobile Originated Reverse Billing
* Keyword or Short Code Approach?
* Incomplete Revenue Outpayments & Separate Accounts
* Advertising & Pricing Issues with Premium SMS Services
* Billing Cycles and Contract Duration
* How to run a "Subscription" Premium SMS Service
* How to run a "Two-Way" Premium SMS Service
* 8-Bit Smart Messaging and Multi-Part SMS issues
* Technical Connection Issues and Limitations
* Codes of Practice
* Account Setup
* Service Level Agreement and Support
PSMS US (Premium SMS US).
Premium SMS US for Interactive TV Voting Snapshot
One of the great success stories in the mobile commerce and advertising space has been the success of SMS interactive TV voting via Premium SMS. The text-to-vote category was one of the first places mobile marketing began to take shape in the European market, and in the United States, the success of mobile Premium SMS voting has created a great deal of excitement about the ability to connect with consumers via their mobile phones. American Idol alone said it had more than 600 million votes for contestants in its sixth season and more than 74 million on its season finale.
PSMS USA (Premium SMS USA).
PSMS USA (Premium SMS USA).
Reality TV Driving Premium Sms USA Revenues
Telephia has published a report which says that premium SMS USA (PSMS USA) revenues totaled more than US$273 million, making up 32 percent of mobile content revenue in Q1 2007. Download purchases paid for via premium SMS (at off-portal storefronts) totaled nearly US$215 million, accounting for 79 percent of premium SMS USA revenue. These off-portal storefront purchases include content such as ringtones and horoscopes.
Voting/sweepstakes entries generated more than US$35 million. While voting/sweepstakes entries generated only 13 percent of total revenues for premium SMS transactions, they represented 47 percent of premium SMS volume, equaling more than 34 million transactions.
"Premium text messaging continues to be an additional way to reach consumers directly - off the carrier decks. Premium SMS in USA has grabbed a healthy slice of the mobile content market, accounting for an off-portal share of 32 percent," said Kanishka Agarwal, vice president of mobile media, Telephia. "Moreover, marketers are experimenting beyond the standard rate SMS voting pioneered by American Idol and tapping into premium SMS with voting/sweepstakes campaigns. NBC's Deal or No Deal has translated into a Premium SMS US hit, generating nearly half of the volume and revenue of voting/sweepstakes entries in the first quarter of 2007."
Premium SMS Transaction Volume and Revenue Share (U.S.)
| Category Type | Volume Share | # of Transactions (000) | Revenue Share | Total Q1 2007 Revenue |
|---|---|---|---|---|
| Off-portal Storefront Purchases | 40% | 29,544 | 79% | $214.9M |
| Voting/Sweepstakes Entries | 47% | 34,716 | 13% | $35.4M |
| Other* | 6% | 4,208 | 6% | $17.4M |
| Chat/Community | 7% | 5,497 | 2% | $5.7M |
Source: Telephia Premium SMS Report and Telephia Attitudes and Behavior Survey, Q1 2007
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